These ads could encourage people to think twice before buying #TEDTalks
By TED
Community Score: 50% | 26.8K views | 2mo
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After years of brand building, marketing veteran Sylvester Chauke realized that his industry had sold the world on overconsumption, with devastating consequences. He shares how marketers could instead promote sustainability with "honest ads" that do right by the planet and encourage people to think twice before buying.
Tags: TEDTalk, TEDTalks, TED Talk, TED Talks, TED
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