AI Strategy and Vibe Coding in the Enterprise (Dan Fernandez, VP @ Salesforce)

By Future with Fawzi

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Salesforce invited me to TDX, their annual developer conference in San Francisco. I had the opportunity to interview Dan Fernandez, the VP of Product for Developer Services at Salesforce. #sponsored We spoke about Agentforce Vibes 2.0, Salesforce’s own “vibe coding” tool and how it stands out in the crowded and competitive market of tools for enterprises. We also discussed the evolving role of developers as these tools improve, building vs buying software, and advice for product teams on building AI solutions that have positive outcomes. #SalesforcePartner Timestamps: 00:00:23 — What is AgentForce Vibes and why does it exist? 00:01:47 — Why not just use Claude Code or Cursor? Dan explains the "vertical vs. horizontal" distinction 00:04:21 — Where to start if you're new to Salesforce development (the crawl/walk/run framework) 00:06:37 — Security and the trust layer: how agents inherit your org's access controls 00:08:19 — How developer roles are actually changing (and the "pour conc