Why social media deserves a seat in the c-suite | Megan Shallow | TEDxWest Vancouver

By TEDx Talks

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In her talk, Megan challenges the way companies think about social media by showing how it has quietly become the place where trust, connection, and reputation are formed long before a customer ever interacts with a brand. She argues that social media is no longer just a marketing tool, but a core part of business strategy, and that today’s companies need a new seat in the C-suite to keep up with cultural shifts in the creator economy. By reframing social media as relationship-building rather than promotion, she reveals how connection and community can naturally drive conversion in a digital world. Megan is a social media strategist and social media agency owner with nine years of experience helping businesses grow organically through community, referrals, and authentic storytelling. With a psychology background focused on how digital communication shapes human relationships, she combines behavioral insight with real-world expertise to guide companies in rethinking how social media fi

Tags: Business, English, Marketing, Social Media, TEDxTalks, [TEDxEID:64542]