FIFA's Halftime Gamble: Fame, Funds and Football
By CGTN America
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For the first time ever, the World Cup final is getting a halftime show — Madonna, Shakira and BTS on one stage. But is this a smart commercial strategy or a risk to football's global identity? CGTN's Sean Callebs spoke with Victor Matheson, Economics Professor at the College of the Holy Cross, about what FIFA's blockbuster entertainment bet means for the sport, its sponsors, and its fans. #bizshow #FIFAWorldCup2026 #WorldCup2026 #halftimeshow #FIFA #football #sportseconomics 00:00 Can the Super Bowl halftime model work at the World Cup? 00:18 Why FIFA is betting big on entertainment 00:49 Why FIFA chose Madonna, Shakira and BTS 01:48 Does FIFA care about upsetting football purists? 02:37 Can three global superstars fit into 15 minutes? 03:18 How the Super Bowl perfected halftime entertainment 03:52 FIFA’s billion-dollar image problem 04:17 Where FIFA’s World Cup money actually goes 05:35 Can the halftime show save World Cup business? 06:01 Why FIFA believes the Super Bowl formula wo
Tags: BTS FIFA, CGTN, FIFA World Cup 2026, Madonna FIFA, Shakira World Cup, Super Bowl halftime show, World Cup halftime show, bizshow, football fans
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