FIFA's Halftime Gamble
By CGTN America
Community Score: 50% | 108 views | 1w
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Football's biggest night is getting a halftime show — Madonna, Shakira and BTS, all on one stage. But is this about the beautiful game, or the bottom line? #FIFAWorldCup2026 #WorldCup2026 #halftimeshow #FIFA #football #Madonna #Shakira #BTS #btsarmy #BTSWorldTour2026 #BTSxFIFA #Arirang #bizshow 00:00 FIFA changes the World Cup forever 00:13 The first-ever World Cup halftime show 00:21 Madonna, Shakira and BTS headline FIFA spectacle 00:42 FIFA borrows from the Super Bowl playbook 00:56 FIFA bets on billions of global viewers 01:15 Shakira’s massive global fan power 01:25 BTS proves its worldwide influence 01:42 Why FIFA wants more than football fans 01:50 The business strategy behind the halftime show 02:08 FIFA expects a $9 billion tournament 02:17 Fans push back over World Cup costs 02:34 Can FIFA’s new business model succeed? Watch CGTN LIVE on your computer, tablet or mobile https://cgtnamerica.vhx.tv/videos/hd-live-broadcasts Subscribe to CGTN America on YouTube Follo
Tags: BTS FIFA, CGTN, FIFA World Cup 2026, Madonna FIFA, Shakira World Cup, Super Bowl halftime show, World Cup halftime show, bizshow, football fans
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