The Whole Truth Changes Its 'No Sugar' Label: Can You Really Trust Health-Pro Brand Claims?

By NDTV Profit

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India’s popular clean-label food startup The Whole Truth is facing major scrutiny after being asked by FSSAI to drop its “No Added Sugar” labels on date-sweetened products. The move comes after complaints that ingredients like date powder still act as sugar substitutes under Indian food laws. The company, founded by Shashank Mehta, has now started replacing the claim with “Sweetened with Dates” as regulators tighten rules around health-focused marketing. The controversy has sparked a huge debate online about clean-label branding, food transparency, hidden sugars, and whether “natural sweeteners” are really healthier alternatives. To know more about no sugar label debate watch this video now! #nosugar #thewholetruth #business #ndtvprofitvideo For more videos subscribe to our channel: https://www.youtube.com/@NDTVProfitIndia Visit NDTV Profit for more news: https://www.ndtvprofit.com/ Don't enter the stock market unaware. Read all Research Reports here: https://www.ndtvprofit.com/re

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