Ferrari Luce- Company's First EV, Gets Brutal Reviews
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Ferrari’s first fully electric car is already dividing fans. Critics say the $640,000 EV looks more like a Nissan Leaf or "a bar of soap" than a Ferrari, but the company may not care. Bloomberg's Craig Trudell joins Open Interest to explain why Ferrari only needs a handful of wealthy buyers to make the Luce a success, and how the brand could use the EV to unlock access to future supercars. The car's launch comes as demand for high-end electric vehicles has become harder to predict, with some rivals slowing their electrification plans due to a lack of buying interest. The Luce's design, which was shaped by Apple Inc.'s former head of design Jony Ive, drew largely negative reactions from industry analysts and social media influencers. -------- More on Bloomberg Television and Markets Like this video? Subscribe and turn on notifications so you don't miss any videos from Bloomberg Markets & Finance: https://tinyurl.com/ysu5b8a9 Visit http://www.bloomberg.com for business news &
Tags: Craig Trudell, Dani Burger, Ferrari, matt miller
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