Marka-İnsanın Yolculuğu_The Journey of the Brand-Human | Vildan Şentürk | TEDxAlsancak Salon

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Bu konuşma, başarı ve görünürlük çağında insanın da bir marka gibi kurgulanmasını “brand-human” kavramı üzerinden ele alıyor. Marka iletişimi perspektifinden, kişisel konumlanma baskısı içinde insan kalmanın ve sahiciliğin performansa dönüşmeden nasıl korunabileceğini sorguluyor. ..... In an age shaped by success, visibility and positioning, this talk introduces the concept of the “brand-human”. Through the lens of brand communication, it explores how people are expected to construct themselves as brands, and asks what it means to remain human when authenticity itself can become a performance. Just Human / Sade İnsan This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

Tags: Brand, Communication, Consciousness, Design, Success, TEDxTalks, Turkish, [TEDxEID:68120]