WARNING: Australia’s Biggest “Discount” Scam Just Got Exposed in Court

By Scott Kuru

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You are not imagining it. The court has effectively confirmed what many shoppers have suspected for years, that some supermarket specials are designed to shape perception rather than deliver real savings. In this video, I explain the pricing strategy at the centre of the case, how short term price rises can make promotions look bigger than they really are, and why this has serious implications for consumer law and corporate penalties. I also walk through a practical checklist to shop smarter, reduce the loyalty tax, and avoid paying more for the same everyday staples. 🏘️ Subscribe now to become a property insider and stay ahead of these market-changing trends. ➡️ Timestamps: 00:00 - Intro | The discounts you cannot trust 00:58 - The allegations | What happened across hundreds of products 01:47 - The rule change | From 12 weeks to 4 weeks 02:16 - The key issue | What a reasonable shopper expects 03:00 - The deodorant example | The price story in plain English 06:22 - The loyalty tax

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