Will Gamers Ignore GTA VI’s Hefty $80 Price Tag?

By Bloomberg Television

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Grand Theft Auto VI’s $79.99 launch price marks a new high for mainstream video games and signals a potential shift in industry pricing power. This segment examines how Rockstar’s strategy could reshape revenue models and consumer expectations. Joost van Dreunen, NYU Stern Adjunct Assistant Professor and author of One Up: Creativity, Competition, and the Global Business of Video Games, joined Paul Allen on Insight with Haslinda Amin to discuss the implications. -------- More on Bloomberg Television and Markets Like this video? Subscribe and turn on notifications so you don't miss any videos from Bloomberg Markets & Finance: https://tinyurl.com/ysu5b8a9 Visit http://www.bloomberg.com for business news & analysis, up-to-the-minute market data, features, profiles and more. Connect with Bloomberg Television on: X: https://twitter.com/BloombergTV Facebook: https://www.facebook.com/BloombergTelevision Instagram: https://www.instagram.com/bloombergtv/ Connect with Bloomberg

Tags: Joost Van Dreunen, paul allen

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