WhatsApp still barely makes Meta any money. Can Kunal Shah change that?
By The Hindu
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Meta has made a major leadership move that could redefine the future of WhatsApp. The company appointed CRED founder Kunal Shah as WhatsApp's new global head, alongside a $900 million investment in CRED. Meta tapped Shah after months of calling out to entrepreneurs in high-growth markets like India, Brazil and Mexico. Shah built CRED into a rewards-driven fintech with strong payments and user-engagement products. But why is this appointment so significant? We look back at the history of Whatsapp's acquisition by Meta, what worked, what didn't, Meta's previous unsuccessful attempts at launching its own payment systems and what Shah's previous experience with CRED could mean for Whatsapp. Report: John Xavier Editing and script: Saif Ali Ekram Thank you for watching our video! You can subscribe to our channel here: https://bit.ly/3c8Adi6 Visit https://www.thehindu.com/ for the latest updates, analysis, opinions, and more. You can also download our apps: Android: https://bit.ly/
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