Trump Said America Doesn't Need Canada. So 40 Million Canadians Stopped Buying American.

By The Decision Room

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Today is Canada Day. In liquor stores across the country, a shelf where Kentucky bourbon used to sit is mostly empty. Nobody banned it. Nobody organized it. Roughly 40 million people just quietly stopped buying it — one purchase at a time, for over a year. The numbers: American spirits exports to Canada collapsed 85% in a single quarter, falling below $10M. Bourbon exports dropped ~60% over 9 months. American wine sold into Canada fell from $446M to just over $100M in a year. Jim Beam halted production. Brown-Forman's own CEO said having Jack Daniel's pulled off Canadian shelves hurt worse than Canada's actual retaliatory tariffs. This isn't the "map of voters" tariff story — several provinces did pull US products from government-run liquor stores, but the remarkable part is that shoppers never went looking for it elsewhere. 76% of Canadians say they're actively avoiding American products; 91% want the country to rely less on the US overall. It's the same instinct that powered the Fr

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