Get a Rare Look Inside Levi’s Denim Research Lab
By TODAY
Community Score: 50% | 214 views | 6d
0 community ratings: null thumbs up, null thumbs down
In 1873, Levi Strauss and Company crafted their first pair of blue jeans and the brand has defined American style for 150 years. The company’s first female CEO, Michelle Gass, sits down with TODAY’s Savannah Sellers to discuss the company’s legacy and evolution, speak out on the use of artificial intelligence and share at a look at archival pieces worn by icons like Beyoncé. » Subscribe to TODAY: https://www.youtube.com/@TODAY TODAY brings you the latest headlines and expert tips on money, health and parenting. We wake up every morning to give you and your family all you need to start your day. If it matters to you, it matters to us. We are in the people business. Subscribe to our channel for exclusive TODAY archival footage & our original web series. Connect with TODAY Online! Visit TODAY's Website: https://www.today.com/ Find TODAY on Facebook: https://www.facebook.com/today Follow TODAY on Twitter: https://twitter.com/TODAYshow Follow TODAY on Instagram: https://www.instagram.com
Tags: Interview, NBC News, News, Today, Today Show, current events, newscast, politics
More from TODAY
- Part I: Savannah Guthrie on Moment She Learned Her Mom Was Missing — Score: 50%
- Jason Benetti on His Career Journey and Cerebral Palsy — Score: 50%
- Amanda Peet on TODAY — Score: 50%
- Savannah on TODAY — Score: 50%
- Adam Ottavino on What to Expect From MLB Opening Day 2026 — Score: 50%
- Amanda Peet Talks About Her First Feature Film in Over a Decade — Score: 50%