Erling Haaland: The lore behind the World Cup's most viral player - and not just his game

By SBS News

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Chances are you've seen a meme featuring Norwegian striker Erling Haaland lately - or maybe you've seen several and sent them to your friends. The 25-year-old footballer has become a celebrated icon of the FIFA World Cup, gaining millions of followers not just for his on-the-field performance but for his antics on social media. Haaland has become the face of Norway's World Cup campaign and is in the race for the Golden Boot. Awarded to the tournament's top scorer, he has seven goals under his belt, thats just one less than France's Kylian Mbappé and Argentina's Lionel Messi, who are both tied on eight. Norway will take on England for the World Cup quarter-final game at Miami Stadium at 7am AEST on Sunday. Read more: sbs.com.au/news/article/fifa-world-cup-2026-norwegian-football-fans-in-australia/rqcoogs5m SBS News is Australia's trusted news source for the latest news from Australia and across the world. Subscribe to the SBS News YouTube channel: https://www.youtube.com/@SBSNews

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