The Hidden Forces Shaping Everyday Behaviour | Zachary Petzel | TEDxDurhamUniversity

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In his TEDx talk, “The Hidden Forces Shaping Everyday Behaviour,” Zach explores the invisible influences that shape the choices we make every day. From subtle environmental cues and unconscious biases to the social forces around us, he reveals how much of our behaviour is guided by factors beyond our awareness. Drawing on insights from behavioural science, Zach challenges audiences to reconsider the idea of free choice and discover how understanding these hidden forces can empower us to make more intentional decisions. Zachary Petzel is a lecturer at Newcastle University who studies how the environments we live in shape our behaviour. Their work in psychology is interdisciplinary, drawing from neuroscience to measure the brain and heart, in addition to using virtual reality to simulate everyday experiences. Equality, diversity, and inclusion are central to their research, examining the consequences of stereotypes while also developing interventions to reduce their application and valid

Tags: English, Social Science, Social Sciences, TEDxTalks, [TEDxEID:67041]