A win-win-win answer to the age old question: 'What's for dinner?' | Paul Newnham | TEDxBoston

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What's for dinner? Beans, my friend. The small but mighty ingredient is a simple, affordable solution to global health, climate, and cost-of-living challenges. They are packed with nutrients, easy and beneficial to grow, and inexpensive, creating a path to feed 10 billion people nutriously. But... beans have a branding problem. How do you get people excited to eat more beans? One advocacy group built an ambitious campaign to double global consumption of beans (as well as peas, lentils, and other pulses) by 2028. 140+ diverse partner organizations across 70+ countries, working together to amplify and make visible the importance of beans as a solution. The bean stoke is contagious. Paul Newhnam is a strategic innovator and executive leader with 25+ years of expertise in managing complex stakeholder relationships, designing campaign strategies, and working in the not-for-profit sector. Paul starts movements that make global impact and drive change in sustainability and food systems. Thr

Tags: Cooking, Culture, English, Farming, Food, Nutrition, Social Sciences, Sustainability, TEDxTalks, [TEDxEID:65217]