Will collectible popcorn buckets save theaters?
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Popcorn buckets can sell for as much as $70. All the studios and theater chains want in on them, because for somewhat inexplicable reasons, they have become astonishingly lucrative. AMC Theatres estimates that this year, buckets will generate $100 million in revenue, nearly double the level of 2023. Cinemark Theatres, the country’s third-largest chain, says bucket sales helped its merchandise revenue increase 40 percent from 2024 to 2025. “Seven years ago, this business effectively didn’t exist for AMC,” said Nels Storm, the company’s vice president of food and beverage product strategy. “I would never suggest that popcorn buckets are the reason people go to the movies, or that movie-themed merch is saving the industry, but over the last few years they’ve become a big part of the conversation around major releases.” Caption from article by Nicole Sperling, The New York Times. This was made in collaboration with the MediaWise Teen Creator Network.
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