From Silicon Valley To India's Most Premium Coffee Brand | The Disruptors

By NDTV Profit

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What makes someone leave a comfortable career in the US to build one of India's most premium coffee brands? In this episode of The Disruptors, we speak with Rahul Reddy, Founder of Subko, about his unconventional journey from Silicon Valley and development economics to creating a luxury coffee, chocolate and craft baking brand rooted in the Indian subcontinent. Rahul shares why he believes Indian-origin products deserve a place on the global premium stage, why Subko refuses to compete on price, and how the company is building a vertically integrated business—from working directly with farmers to designing award-winning consumer experiences. #thedisruptors #subko #coffee For more videos subscribe to our channel: https://www.youtube.com/@NDTVProfitIndia Visit NDTV Profit for more news: https://www.ndtvprofit.com/ Don't enter the stock market unaware. Read all Research Reports here: https://www.ndtvprofit.com/research-reports Follow NDTV Profit here Twitter: https://twitter.com/ND

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