India's Shock Move Against Energy Drinks Explained

By NDTV Profit

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For decades, drinks like Red Bull, Monster, Sting, Hell Energy and Campa Energy have all been sold under one label: Energy Drink. But now, India's food regulator has ordered companies to stop using those words on their cans. Why? Under Indian food laws, there is no official category called "Energy Drink." FSSAI says these products should instead be labelled as caffeinated beverages, making the use of "Energy Drink" a case of alleged misbranding. The drink isn't going away, but one of the most recognizable words in the beverage industry might soon disappear from every can in India. #EnergyDrink #RedBull #FSSAI #India #MonsterEnergy #Sting #FoodRegulation #BusinessNews #NDTVProfit #Caffeine For more videos subscribe to our channel: https://www.youtube.com/@NDTVProfitIndia Visit NDTV Profit for more news: https://www.ndtvprofit.com/ Don't enter the stock market unaware. Read all Research Reports here: https://www.ndtvprofit.com/research-reports Follow NDTV Profit here Twitter: https:

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