Why FSSAI stopped Dabur from selling products with ‘100%’ claims

By Business Standard

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The Food Safety and Standards Authority of India (FSSAI) has barred Dabur from selling several food products carrying claims such as "100% Natural" and "100% Pure", saying they violate food advertising regulations. The order covers products including honey, ghee, edible oils, coconut products and apple cider vinegar. FSSAI also flagged the use of the Jaivik Bharat logo on certain products without valid organic endorsement. Dabur says it is reviewing the order. Important Playlists National News: https://www.youtube.com/playlist?list=PLK5e1a2965YXb9Oh62yur4MRCdRLL6gCt Business News: https://www.youtube.com/playlist?list=PLK5e1a2965YVXM88oXiuA1JMLZtODGP1y World News: https://www.youtube.com/playlist?list=PLK5e1a2965YW0Swy6-R3i50F5FbtDRiEe BS Decoded: https://www.youtube.com/playlist?list=PLK5e1a2965YWYuC7DEL8Lxl-rhiElowEE Want access to Business Standard’s premium insights? Join our exclusive LinkedIn communities and connect with top voices in the BFSI space—on topics that matter to

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