LIV Golf Tries to Survive Without Saudi Billions
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LIV Golf is seeking fresh investments as it prepares to cut purses and move away from the huge guaranteed payments that helped it lure some of golf’s biggest stars. Author of "LIV or Let Die" Alan Shipnuck is on Bloomberg This Weekend to explain that the league’s future may depend on retaining players including Jon Rahm and Bryson DeChambeau while proving it can attract enough fans and revenue to operate with less financial support from Saudi Arabia. -------- More on Bloomberg Television and Markets Like this video? Subscribe and turn on notifications so you don't miss any videos from Bloomberg Markets & Finance: https://tinyurl.com/ysu5b8a9 Visit http://www.bloomberg.com for business news & analysis, up-to-the-minute market data, features, profiles and more. Connect with Bloomberg Television on: X: https://twitter.com/BloombergTV Facebook: https://www.facebook.com/BloombergTelevision Instagram: https://www.instagram.com/bloombergtv/ Connect with Bloomberg Business on
Tags: Alan Shipnuck, Christina Ruffini, David Gura, Golf, Golf Tournament, LIV Golf
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