AI Is Starting To Predict What You’ll Do Next

By Dark Waters

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AI Is Starting To Predict What You’ll Do Next Artificial intelligence isn't just learning how to answer questions anymore. AI is increasingly being used to predict human behavior—what people might buy, watch, click, believe, and potentially even what they may do next. In this video, we look at the rapidly developing world of predictive AI, predictive analytics, behavioral modeling, algorithms, machine learning, and artificial intelligence and ask where this technology could ultimately lead. Companies and researchers can analyze enormous amounts of data to identify patterns in human behavior. Combine that with information from social media, smartphones, online searches, purchases, location patterns, and digital activity, and AI systems can make increasingly sophisticated predictions about individuals and groups. But there's an important difference between predicting behavior and actually knowing the future. These systems calculate probabilities based on data and patterns—they aren't

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