Why communication is key to change management | Jenn Rigby | TEDxArden University Manchester

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Effective change management relies heavily on clear, early, and consistent communication, not just brilliant plans or technology. Authoritarian directives ("Because I said so") foster fear and resistance. Instead, leaders must communicate the "why" behind changes, focusing on human outcomes and purpose rather than corporate jargon. Open, bilateral communication, including active listening and feedback, builds trust and ensures people feel included and understand the change. This approach, using frameworks like "What? So What? Now What?", helps integrate change smoothly. Ultimately, successful change management is about leading people effectively, ensuring they are supported and engaged throughout the transition. Jenn is an experienced Delivery professional specialising in Delivery and Transformations within Technical Delivery. Using her wide experience of delivery methodology, Jenn’s niche is “delivery optimisation” whereby she focuses on the best approach to deliver the highest value

Tags: Business, Change, Communication, Empowerment, English, Leadership, TEDxTalks, Vision, [TEDxEID:68483]