Protein is the new hottest word in food marketing | ABC NEWS Loop
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What started as a niche market for bodybuilders has burst out of the gym and into mainstream households. Alongside the traditional yoghurts and bars, supermarkets now stock an ever-growing range of protein-enhanced products, including pasta, bread, cereals and even protein-infused coffee. So, what's going on, and where has this sudden passion for protein come from? Video by Luke Radford for ABCNews Loop. Note: In most cases, our captions are auto-generated. #ABCNewsIndepth #ABCNewsAustralia
Tags: abc news, australian news, abc news indepth, food, food labelling, food labels, protein, diet, healthy eating, health, health news, added protein, australia news
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