From Awareness To Purchase: The New Full-Funnel Marketing Playbook | The Hook

By NDTV Profit

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The marketing funnel is changing. As performance marketing becomes increasingly crowded and expensive at the bottom of the funnel, brands are looking beyond traditional conversion-led strategies and investing more in awareness, discovery and consideration. In this conversation, we explore how Connected TV (CTV) and OTT are transforming the way brands reach audiences, why CTV is no longer limited to premium households, and how advertisers can now connect television exposure with measurable actions such as QR scans, lead generation and point-of-sale conversions. The discussion also looks at how Google, Meta and platforms such as YouTube fit into the evolving full-funnel marketing ecosystem, and why brands need to balance brand building with performance to improve customer acquisition efficiency. #CTV #OTT #DigitalMarketing #PerformanceMarketing #Advertising #Marketing #FullFunnelMarketing #BrandBuilding For more videos subscribe to our channel: https://www.youtube.com/@NDTVProfitInd

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