Becoming the River Cleaner | Anssi Mikola | TEDxVaasa

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Rivers are destroying our oceans: just 10 rivers carry 80% of the plastic pollution reaching the sea. Anssi Mikola invented a solution to this global crisis, but no one wanted it, not even for free. Join him on a journey from repeated failures and rejection to building a scalable solution with global impact. Anssi Mikola is a Finnish entrepreneur and engineer with more than 30 years of experience building companies across different industries. A few years ago, he set out to tackle river pollution by inventing a device that removes plastic from waterways. The technology worked. The market did not. Instead of giving up, Anssi changed direction. He stopped trying to sell a machine and began working directly with communities, partners, and local operators. He founded RiverRecycle to turn river waste into usable material while creating local jobs in emerging markets. Today, his work brings together communities, governments, and companies to reduce plastic pollution in rivers before it reach

Tags: Big problems, English, Failure, Innovation, Oceans, Recycling, Sustainability, TEDxTalks, Technology, [TEDxEID:65918]