Going viral is the gold standard when it comes social media and even the film industry is cashing in
By ITV News
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Can you guess when something viral is actually authentic? Nowadays going viral is the gold standard when it comes social media and even the film industry is cashing in. Actors are increasingly leaning into orchestrated stunts to try and guarantee views for their projects. By manufacturing these viral moments, junkets are becoming a thing of the past with celebs hoping fewer but bigger stunts will help land their film on your For You page. #celebrities #film #pr • Subscribe to ITV News on YouTube: http://bit.ly/2lOHmNj • Get breaking news and more stories at http://www.itv.com/news Follow ITV News on TikTok https://www.tiktok.com/@itvnews?lang=en Follow ITV News on Instagram: https://www.instagram.com/itvnews/ Follow ITV News on Facebook: https://www.facebook.com/itvnews/ Follow ITV News on X: https://twitter.com/itvnews
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