Why Romantasy May Soon Be a Billion-Dollar Business
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Romantasy has grown from a BookTok-driven obsession to a nearly billion-dollar business, powered by a largely female fandom scooping up special editions, merchandise, event tickets, audiobooks and more. The genre's rise is reshaping publishing and drawing retailers, creators and now Hollywood into one of the book industry’s most powerful new markets. The Steamy, Magical and Now Very Lucrative Romantasy Business: https://bloom.bg/4cBIgGc The billion-dollar genre has transformed the book industry, unleashed a cottage economy and promised Hollywood its next big franchise. #Romantasy #Business #Hollywood Watch more mini documentaries from Bloomberg: https://www.youtube.com/playlist?list=PLGaYlBJIOoa_EzzMpticURNR29AiQi10v Like this video? Subscribe and turn on notifications so you don't miss any videos from Bloomberg Markets & Finance: https://tinyurl.com/ysu5b8a9 Visit http://www.bloomberg.com for business news & analysis, up-to-the-minute market data, features, profiles and more.
Tags: finance, news, Bloomberg, business, economy, us, romantasy, romantasy books, romantasy business, booktok, fandom, literature
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