How Sundae Body Reached 10,000 Stores in Six Years | The Pay Off with Sylvia Jeffreys

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Lizzie Binks went from working in a call centre and receiving a school score of 59 to building one of Australia’s fastest-growing beauty brands. The Sundae Body co-founder joins The Pay Off to explain how she transformed an uninspiring supermarket category with a whipped-cream-inspired shower foam that now sells every six seconds. Lizzie reveals how she launched into Woolworths and Priceline without a finished product, why the business took eight months to gain momentum and how a six-month cash-flow gap nearly broke the company. She also shares what happened when Walmart approached her at a New York trade show, why Sundae eventually lost its US shelf space and how the mistake helped the brand succeed at Target. Now stocked in more than 10,000 locations across 14 countries, Sundae Body is preparing for its next major step - a 36-product launch into Sephora in the Middle East. 00:07 Welcome 00:52 From a call centre to a marketing career 02:17 Becoming an early social media specialis

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