Influencers are endorsing politicians but not disclosing it
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Some influencers are endorsing politicians but not disclosing it. And this phenomenon is bipartisan. There are no federal regulations requiring disclosure of payments for political support on social media, and only a few states have such rules. That allows influencers, in most instances, to endorse candidates for a fee without ever disclosing those payments in their posts. Creators say some campaigns have even asked them to actively conceal the fact that they’re being compensated, making it impossible to know what’s genuine support — and what is pay-for-play. In most cases, the only way a viewer would know an influencer is being paid would be to search a candidate’s campaign finance reports, as The New York Times did to discover the payments. Even then, such compensation is regularly obscured by funneling the payments through middlemen. “It’s completely out of control,” said Suzanne Lambert, a progressive influencer and comedian with more than 1.3 million followers between TikTok an
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