Apple's John Ternus Era Begins — Here's What To Expect
By CNBC
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Tuesday is John Ternus' first day as CEO of Apple, following Tim Cook's 15-year run as the top leader. Ternus is a 25-year company veteran and was Apple’s senior VP of hardware engineering. Ternus takes over as Apple confronts major challenges due to soaring memory costs and the company's precarious position in AI. CNBC technology reporters Kif Leswing and MacKenzie Sigalos discuss what's next for the iPhone maker and what to expect from Ternus and Cook in their new roles. Topics: 00:00 Introduction 00:14 Who is John Ternus? 00:59 AI era 3:00 What to expect from September 9th event 6:40 Tim Cook’s role 8:33 Smooth transition 11:18 Siri AI 15:12 Competition 16:59 ‘Expect no changes’ 19:45 The importance of the Mac 22:07 Biggest challenge Reporters MacKenzie Sigalos, Kif Leswing Edited by Erin Black Camera by Andrew Evers Senior Director of Video Jeniece Pettitt » Subscribe to CNBC: https://cnb.cx/SubscribeCNBC » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision About C
Tags: CEO, Apple CEO, John Ternus, Tim Cook, iPhone, AI, artificial intelligence, Siri, Mac, Apple event, consumer technology, Google, Gemini, Cupertino, Apple, Steve Jobs, Neo, Airpods
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