What makes a city human? | Alia El Banna | TEDxPortoSalon

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This talk explores what makes a city not only competitive, but human. Drawing on interviews with investment promotion agencies and economic development organizations, it reflects on how investors and decision-makers from different nationalities look beyond infrastructure, technology, and business conditions to ask a deeper question: can people feel safe, welcomed, connected, and able to build a life here? At its heart, this is a talk about future cities that are smart, sustainable, and deeply human. Alia El Banna is a Professor of Marketing at Porto Business School, co-director of the International MBA, and an entrepreneur. Her research examines how places are represented and experienced, and how these representations shape the decisions and behaviours of residents, tourists, investors, and skilled workers. She focuses on place brand co-creation, authentic place narratives, the factors influencing place-related decisions, and the role of media in crafting compelling stories about pla

Tags: Cities, English, Humanity, Life, Sustainability, TEDxTalks, Technology, [TEDxEID:69565]