Heinekin Highlights Nonalcoholic Beer, Serena Williams in US Open Partnership
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Maggie Timoney, CEO of Heinekin USA, said Heinekin's 0.0 nonalcoholic beer has seen success because consumers are looking to moderate their alcohol consumption, even if they're not looking to cut it out entirely. Timoney said that the beverage company wanted to honor the history of the US Open and the six championships won by Serena Williams in their partnership with the tennis star. -------- Watch Bloomberg Radio LIVE on YouTube Weekdays 7am-6pm ET Saturday & Sunday 7am-10am ET WATCH HERE: http://bit.ly/3vTiACF Follow us on X: https://twitter.com/BloombergRadio Subscribe to our Podcasts: Bloomberg Daybreak: http://bit.ly/3DWYoAN Bloomberg Surveillance: http://bit.ly/3OPtReI Bloomberg Intelligence: http://bit.ly/3YrBfOi Balance of Power: http://bit.ly/3OO8eLC Bloomberg Businessweek: http://bit.ly/3IPl60i Listen on Apple CarPlay and Android Auto with the Bloomberg Business app: Apple CarPlay: https://apple.co/486mghI Android Auto: https://bit.ly/49benZy Visit
Tags: Beer, GLP-1, Heineken, Heineken NV, Honey Deuce, Molly Smith, Serena Williams, Tim Stenovec, U.S. Open Tennis, US Open, beverage industry, non-alcoholic beer, non-alcoholic beverage
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