"Influencers" Lied About Marathon. Now Bungie's Dead

By Peeb

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With Jason Jones, the last of Bungie's original co-founders being let go last month, Bungie as we know it is dead following the recent layoffs and sub-leasing of its offices following Marathon's catastrophic failure. The game has managed to shed 92% of its total players, and yet a bunch of influencers were paid to promote and endorse this game, despite the fact that it was dead on arrival. In this video, I analyze the death of Bungie, and the role of influencer marketing in speeding it up. 00:00 - Marathon and Shills 00:29 - The Situation 00:48 - The End of Bungie 02:59 - Marathon's Role 03:36 - The 'Marketing' Campaign 04:52 - The Role of Influencers 07:00 - The Reality of Marathon 07:54 - Bribe 1 09:54 - Bribe 2 10:44 - Why I Think You Should Be Mad 10:58 - How This Impacts the Industry 11:40 - Why This Blew Up in Bungie's Faces 12:26 - The Bigger Issue 12:55 - Influencer Marketing 13:40 - The End of Bungie 14:13 - A Huge Bummer Articles On the Topic: https://www.pcgamer.com/gamin

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