Adidas faces boycott calls over campaign featuring former Israeli soldier

By Al Jazeera English

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Sportswear giant Adidas is facing criticism after a former Israeli soldier appeared in a local campaign promoting its single-shoe service for amputees. Shalev Biton lost his leg after being wounded during the 2021 Israel-Gaza conflict. The World Health Organization estimates that more than 5,000 traumatic limb amputations have taken place in Gaza since October 2023. Stephanie Westbrook, a sports boycotts campaigns coordinator for PACBI and a founding member of the BDS movement, told Al Jazeera the campaign is "an absolute affront to the Palestinians." She said: "Gaza now has the highest number of child amputees per capita anywhere in the world," and accused Israel of imposing a "medieval siege" that is preventing prosthetics from entering Gaza. Westbrook said the controversy is "dangerous" because, in her view, it normalises Israel's actions against Palestinians and allows what she describes as crimes to continue "with impunity." Subscribe to our channel: http://bit.ly/AJSubscribe Fol

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