The Importance of Self-belief | Anju Binani Damani | TEDxFOT

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Anju Binani Damani, Founder & Creative Director of R And A International, shares her perspective on building fashion brands in a constantly evolving consumer market. With a growing presence across India and international markets, R And A International operates across multiple fashion categories through brands including Blue Kids, Miska, B Kids, and Blue Boys. At the heart of the business is an understanding of what consumers want, how preferences change, and how brands can stay relevant while continuing to grow. In this conversation, Anju discusses the intersection of creativity and entrepreneurship, the importance of understanding people and market trends, and the process of developing fashion brands that balance quality, comfort, contemporary design, and commercial relevance. Her journey offers insights into what it takes to build and adapt consumer brands, identify opportunities, and expand a business beyond geographical boundaries. #AnjuBinaniDamani #FashionBusiness #Entreprene

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