Why Do We Keep Buying New iPhones? Psychology of the iPhone Craze in India

By Oneindia News

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Every September, Apple launches a new iPhone — and suddenly, last year’s perfectly working phone feels old. But why? The iPhone craze in India isn't just about technology anymore. It's about the unboxing experience, camera, Apple logo, Instagram, social status, FOMO and the feeling of owning the latest device. With the new iPhone 18 Pro starting at ₹1,64,900 in India and the Pro Max at ₹1,79,900, the bigger question isn't simply whether the new iPhone is better. It's why we feel the need to upgrade at all. This video explores the psychology behind the iPhone craze in India, Apple's upgrade cycle, status symbols, FOMO, Gen-Z buying behaviour and the emotional appeal of owning the newest iPhone. If your iPhone 16 or iPhone 17 still takes great photos, runs your apps and gets through the day, what are you really upgrading? Your camera? Your performance? Or your status? Apple may not just be selling smartphones. It may be selling the feeling that you're missing out. Watch till the

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