Subnautica's Genius Marketing Strategy (that all indie devs can use)

By Design Diary

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Short video about how Unknown Worlds marketed Subnautica without relying on traditional advertising methods, and instead used their excellent product to promote their game. At the end we discuss how other indie developers can apply this same marketing strategy to their game. For real data on how to choose an indie game genre that sells, check out this video: https://www.youtube.com/watch?v=FA4haoZg_oc&t=19s&ab_channel=DesignDiary To learn more about sound design in Subnautica (and other games) watch this one: https://www.youtube.com/watch?v=1ZaMHM8UHOE&t=2s&ab_channel=DesignDiary Chapters: 00:00 Intro 00:21 Flagship Features 01:56 Themed Updates 03:34 Open Development 04:33 Using Invisible Marketing Sources: https://www.youtube.com/watch?v=7R-x9NSBS2Y&t=1454s&ab_channel=GameDevelopersConference https://www.youtube.com/watch?v=fkjY_R7zQsM&t=600s&ab_channel=GameDevelopersConference https://subnautica.fandom.com/wiki/Update_History_(Subnautica) https://vginsights.com/game/subnautica

Tags: Subnautica, Video Game Marketing, digital marketing games, game development marketing, game marketing trends, open world games, survival game marketing, indie game dev, indie game marketing, marketing strategy, marketing strategies, indie games strategy