Art of WAR: Remaining People-Focused in Data Storytelling | Blake Murphy | TEDxUBC

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Sports have more data than ever before. Every pitch, swing, and play can be measured, analyzed, and debated, but the moments that stay with us are rarely just numbers. In this talk, Blake Murphy explores the intersection of data and storytelling, drawing on his experience in sports media to show how information becomes meaningful when it is shaped into a compelling human narrative. In an age of overwhelming information, he asks us to consider whether the real power of data lies not in the numbers themselves, but in the stories we choose to tell with them. Blake Murphy is a host, writer, and analyst for Sportsnet, covering the Toronto Raptors and Toronto Blue Jays. Originally pursuing a path in business and law, he ultimately found his way into sports media, where he combines data-driven analysis with reporting and storytelling. Across multiple sports and platforms, Blake helps audiences make sense of the numbers behind the game while keeping the people and stories at the centre. This t

Tags: Big Data, Business, English, Entertainment, Ideas, Sports, Storytelling, TEDxTalks, [TEDxEID:68161]