Nike leaves the S&P 100 — what went wrong for the iconic sportswear brand?
By CGTN America
Community Score: 50% | 188 views | 3w
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Nike is leaving the S&P 100 on September 21 as the iconic sportswear brand faces a major turnaround challenge. With the company's stock down around 34% in the last 10 years, and about 79% of its valuation peak. How did Nike lose ground to rivals such as On, Hoka, New Balance and Adidas? It comes amid a series of largely unsuccessful growth strategies over the past decade, primarily the shift from sports into fashion. David Swartz, Senior Equity Analyst of Consumer Research at Morningstar, explains Nike's S&P 100 exit, its changing consumer appeal, competition in sportswear and the strategy the company needs to rebuild the brand. 0:00 Why Nike is losing market share to Hoka, On and New Balance 1:45 Nike’s marketing problem and changing consumer tastes 2:48 Why Nike’s direct-to-consumer strategy failed 4:00 Nike leaves the S&P 100: How significant is it? 4:49 Nike’s future: Can footwear and apparel drive a comeback? #bizshow #nike #nikedroppedfroms&p #nyse #s&p100 #swoosh #l
Tags: Athletes, Basketball, CGTN, Li Ning, Marketing, NIKE, S&P 100, Sneakers, Soccer, Sports, bizshow
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