$90 BN by 2026: How Quick Commerce, Festive Sales Are Reshaping India’s Online Retail | FP Explains

By Firstpost

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India’s online retail market is set to cross $90 billion in 2026, growing 22 to 24 per cent, according to Redseer. Quick commerce, rising demand in smaller cities and younger shoppers are driving the boom. Online retail recorded $38 billion in GMV in the first half of 2026, up 25 per cent year-on-year. Fashion remains the largest category, while grocery is rapidly catching up with mobile phones. Quick commerce alone generated $9 billion in GMV, with more than 60 million monthly users. Generation Z now accounts for nearly 40 per cent of online shoppers, reshaping what Indians buy and how they shop. --- India | retail sector | online retail market | shopping boom | India shopping boom | festive sales | Gen Z | Fashion | Firstpost #india #retailsector #onlineretail #festiveshopping #indianmarket #genz #indianfestivals #firstpost Firstpost is an Indian news and media website. Get all the incisive opinions, in-depth analyses and other visual stories that matter to you and the world ri

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