Scam fears causing one in three UK consumers to abandon online purchases
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Fears of being scammed are causing one in three UK consumers to abandon online purchases, according to a study. Some 31% of consumers have stopped at least one online purchase because they were concerned that a website was not genuine, the Institute of Customer Service found. The figures showed the scale of the challenge as scams become more sophisticated, the organisation said. Broadcast on 21/09/2026 Stream Good Morning Britain live, every weekday from 6am on the ITVX 📲 http://daytimelink.itv.com/WatchGMBYT Subscribe now for more! http://bit.ly/1NbomQa Like, follow and subscribe to Good Morning Britain! The Good Morning Britain YouTube channel delivers you the news that you’re waking up to in the morning. From exclusive interviews with some of the biggest names in politics and showbiz to heartwarming human interest stories and unmissable watch again moments. Join Susanna Reid, Ed Balls, Kate Garraway, Richard Madeley, Charlotte Hawkins and Sean Fletcher every weekday on ITV f
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