The Most Disgusting Influencer Campaign of 2026

By fern

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Turn your idea into a real business. Start your Shopify store today at https://shopify.com/fern (ad) Join our newsletter: https://roots.watchfern.com/ This is the story of how journalists uncovered a secretive social media campaign designed to lure young Americans to the Polymarket prediction market platform. It’s largely based on investigations by The Wall Street Journal and Politico. Please check them out: https://www.wsj.com/business/media/polymarket-social-media-bets-prediction-market-441cdeb5 https://www.politico.com/news/2026/06/05/polymarket-paid-political-influencers-00932789 Watch Christophe’s Tunnel Vision video about prediction markets: https://youtu.be/E_V7m_lnybY?si=WZK4CIgd2JZtY_NB Special thanks to Katherine Long at The Wall Street Journal plus Maya Kaufman and Jason Beeferman at Politico. Also thanks to Ted Bradford. Sources: https://docs.google.com/document/d/1JgxiXi_2MymH2aj_MPpoOcD9hps_sr0CiutSd2BmtE8/edit?usp=sharing Music list: Artlist: Jeremy Chontow

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