The cheat code to hiring (and keeping) great people | Shanda Lee | TEDxEustis

By TEDx Talks

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What if the secret to attracting and retaining great people has less to do with perks and policies, and more to do with how a company tells its story, builds its culture, and makes people feel they belong? Many organizations treat hiring and retention as separate challenges, when in reality they are deeply connected. In this talk, Shanda Lee shares why the same principles used to win customers can also win talent. Drawing from more than 25 years of executive leadership in marketing and culture, she reveals how companies can create stronger brands internally and externally to attract the right people, keep top performers engaged, and build cultures where employees thrive. Through real-world insight and practical strategies, Shanda challenges leaders to rethink outdated silos and see people strategy as a growth strategy. Because the companies that win tomorrow will be the ones that learn how to market opportunity, lead with purpose, and create workplaces worth staying for. Shanda Lee i

Tags: Business, English, Leadership, Management, Marketing, TEDxTalks, Work, Workplace, [TEDxEID:64766]