The Ford Humiliation | How Ratan Tata Came Back to Buy Jaguar & Land Rover
By Think School
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Get Spam-Free Health Insurance Advice👇🏻 https://ditto.sh/cu40z7 If you are a copyright owner and believe your work has been used improperly, please contact us at writers@thethinkschool.com for prompt removal or credit. VIDEO INTRODUCTION: The year is 1999, and the state of Tata Motors is a disaster!!! Their first car Tata Indica is a massive failure, the press is going wild, the stock price of was already crashing due to a recession and Ratan Tata in a desperate move to save his company takes a flight to America. Because Ratan Tata wanted to sell the passenger car division to Ford Motors. Now back then Ford was the most dominating name in the world, they were printing so much money that they made 22 Billion dollars in profits and they were on a shopping spree. They bought the Iconic Aston Martin in 1987,Jaguar in 1990, Volvo in 1999, and Land Rover in 2000!! But when Ratan Tata made the pitch, instead of politely declining the offer, the executives crossed their line and said!!!
Tags: Tata Motors, Jaguar Land Rover, JLR comeback, Ratan Tata, Tata Group, Ford vs Tata, Tata Indica, Jaguar history, Land Rover history, JLR acquisition, Tata Motors case study, business case study, corporate turnaround, business strategy, brand management, luxury car brands, Ford Motor Company, Tata Motors success story, Jaguar Land Rover acquisition, Ratan Tata biography
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