How we turned YouTube attention into wildlife protection | Markus Gilles | TEDxBoston

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Wherever someone is protecting the planet, there is a story people are hungry to hear. And yet, our newsfeeds are filled with influencers peddling consumer products and rage bait. A successful media entrepreneur turned his attention to leveraging the attention economy to share the stories of gamechangers in the conservation world. Through a series of campaigns, the channel funnels support and funds to drive meaningful change around the world. Markus Gilles is a serial entrepreneur with a background in both the NGO and tech sectors, and a sociologist by training. After exiting a German media startup and spending time in New York, Markus took a break from startup life and backpacked from Alaska to Patagonia. What started as a desire to explore our natural planet turned into a mission to save it. Seeing firsthand how our ecosystems have come under threat, Markus co-founded Planet Wild to help protect and restore wildlife and wild places through an innovative crowdfunding media model. The

Tags: Communication, Conservation, English, Entrepreneurship, Film, Global Issues, Nature, Storytelling, TEDxTalks, [TEDxEID:65217]