AI might be pricing your McDonald’s Big Mac

By Reuters

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McDonald’s is using artificial intelligence to help set menu prices across the US and some global markets, a plan that aims to boost profit but risks alienating customers and attracting antitrust scrutiny. As Waylon Cunningham reports, the price of a Big Mac can vary from one restaurant to another just a couple miles away, even if they are owned by the same franchisee. #AI #mcdonalds #bigmac #fastfood #burger