From TRPs To Digital Impact: Rahul Kanwal & Media CEOs On The New Rules Of Attention

By NDTV Profit

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At FICCI FRAMES 2026, NDTV CEO & Editor-in-Chief Rahul Kanwal joins some of India’s leading media CEOs for a wide-ranging conversation on how the industry is adapting to the always-on era. From the intensifying battle for eyeballs and the changing relevance of television to new-age journalism, digital platforms, audience behaviour and the shift from traditional TRPs towards broader measures of impact — the discussion looks at what it takes for media to remain relevant when viewers have more choices than ever before. Watch Rahul Kanwal and industry leaders decode the changing rules of television, news, films, streaming and digital media at FICCI FRAMES 2026. #RahulKanwal #FICCIFrames2026 #FutureOfMedia #DigitalMedia #Television #Journalism #AttentionEconomy #NDTV #MediaIndustry For more videos subscribe to our channel: https://www.youtube.com/@NDTVProfitIndia Visit NDTV Profit for more news: https://www.ndtvprofit.com/ Don't enter the stock market unaware. Read all Research Reports

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