Nielsen CFO Jessica Holscott on Going Private & the Creator Economy
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Nielsen CFO Jessica Holscott discusses how private ownership has accelerated the company’s transformation, why its DoubleVerify acquisition expands Nielsen across the advertising workflow, and how Nielsen is working to create a standard measurement system for creators and digital content. Holscott and Bloomberg News Senior Editor Nina Trentmann join Businessweek Daily hosts Carol Massar and Tim Stenovec. -------- Watch Bloomberg Radio LIVE on YouTube Weekdays 7am-6pm ET Saturday & Sunday 7am-10am ET WATCH HERE: http://bit.ly/3vTiACF Follow us on X: https://twitter.com/BloombergRadio Subscribe to our Podcasts: Bloomberg Daybreak: http://bit.ly/3DWYoAN Bloomberg Surveillance: http://bit.ly/3OPtReI Bloomberg Intelligence: http://bit.ly/3YrBfOi Balance of Power: http://bit.ly/3OO8eLC Bloomberg Businessweek: http://bit.ly/3IPl60i Listen on Apple CarPlay and Android Auto with the Bloomberg Business app: Apple CarPlay: https://apple.co/486mghI Android Auto: https://b
Tags: CFO Interviews, Carol Massar, Jessica Holscott, Nielsen, Nielsen Holdings NV, Nielsen ratings, Nina Trentmann, Tim Stenovec, cfo briefing
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