How Companies Charge Your More Based on Your Shopping Data

By TODAY

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Across retail, travel, food and more, some companies are charging consumers different prices for the same products and services. Lindsay Owens, author of the new book “Gouged: The End of a Fair Price and What That Menas for Your Wallet,” says companies overcharge by using “price experiments” where they change randomly between customers and some also use “surveillance or personalized pricing” where they charge prices based on your data all to increase profits. NBC’s Vicky Nguyen reports for TODAY. » Subscribe to TODAY: https://www.youtube.com/@TODAY TODAY brings you the latest headlines and expert tips on money, health and parenting. We wake up every morning to give you and your family all you need to start your day. If it matters to you, it matters to us. We are in the people business. Subscribe to our channel for exclusive TODAY archival footage & our original web series. Connect with TODAY Online! Visit TODAY's Website: https://www.today.com/ Find TODAY on Facebook: https://www.fa

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